Template Strategy
Matryoshka, also known as Babushka Dolls or Stacking Dolls, are the set of wooden dolls of decreasing size placed on inside another. Each unique Template used in our dynamic image blending process is similar to individual stacking dolls in Matryoshka. Our Matryoshka strategy for blended images incorporates dynamic objects or elements to create digital cityscape location output for Template A which is then used as the background element for Template B. The Template B, in its turn, is used as the foundation element for Template C which contains the additional props. By using a “collection” of related Dynamic Templates, large numbers of unique location content can be generated. The Matryoshka strategy can be utilized for many different categories of digital media content creation.
Template A - Cityscape
The Matryoshka Cityscape Strategy for Template A demonstrates the creation of cityscape images for specific locations. Template A includes dynamic components, the combination of icons of point of interest (POI) and generic buildings which create the cityscape location output.
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POI icons
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Generic buildings
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POI icons
Our icon collection of POI, the specific point locations, ranges from famous landmarks, natural attractions to commonplace spots. The POI icons are derived from different design features, such as black & white, colored and sketch.
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Generic buildings
Generic buildings represent the combination of urban buildings that make the cityscape image complete. These generic buildings can fit to any location, so there will be a big number of cityscape variations at the result.
Examples
Style: Cartoon

Style: Mixed (Cartoon + Real)
Template A - Cityscape
Our Matryoshka Template A Overview Video illustrates the power of dynamic templating. We use location specific Points of Interest files (i.e. landmarks, famous buildings, etc.) and clusters of buildings to create unique cityscapes for use in local advertising. Through the application of various styles, colors, gradients and effects, we are able to produce tens of thousands (if not hundreds of thousands for the largest cities) of unique cityscapes for localities throughout the world. The cityscape output created by Template A is used in Template B, which incorporates a Building Background to create depth; a Sky Background and a Foreground (i.e. road, river, grass, etc.) to create a Location Scene.
Template B - Cityscape Scene
The Stylistic Illustration below reflects our location image blending process for Location Cityscape Template A. We blend specific location images that include the following components: Cityscape, Background Cityscape, Sky and Foreground. All these elements are dynamically inserted from our database to produce large numbers of unique image blended content.
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Cityscape
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Background Cityscape
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Sky Background
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Foreground + Location
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Cityscape
Cityscape (urban landscape) is the main blending component, the artistic representation of specific location with strongly-marked features, i.e. combination of points of interests, colors and styles.
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Cityscape
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Background Cityscape
The Filler Background Cityscape complements the illustration of the cityscape. It plays a big role in depth perception, so you are able to perceive the picture of cityscape dimension.
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Cityscape
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Background Cityscape
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Sky Background
The Sky filler creates an attractive background for the cityscape. We vary the sky background by combining the daytime conditions and aerial objects (airplanes, hot air balloons).
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Cityscape
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Background Cityscape
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Sky Background
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Foreground + Location
The Foreground of the template is used for different variations of roads, walkways, water, train tracks. These elements complete the full picture of the cityscape image.
Template B - Cityscape Scene
The overview video of Matryoshka Template B demonstrates the dynamic creation of Cityscape Scene images. We create new location scenes by using a combination of different components such as sky, cityscape and foreground (i.e. roads, rivers, park grass, etc). All the image components are dynamically blended to produce large number of unique location images for advertising.
Examples
Style: Cartoon

Style: Mixed (Cartoon + Real)
Template C - Cityscape Action
The Maryoshka Template C represents the creation of so called Cityscape Action images targeting on specific locations. Template C is a complete action picture that includes the elements from Template B (Cityscape, Background Cityscape, Sky background, Foreground) and new Foreground with additional Props (Cartoon Characters, Park Benches, Tables and Chairs, etc.) The additional Props help to use the illustration of any Products with the client branding.
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Cityscape Scene (Template B)
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Props
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Cityscape Scene (Template B)
Cityscape scene is a blended cityscape image for specific location. It is a combination of components such as sky, cityscape and foreground (i.e. roads, rivers, park grass, etc). All the image components are dynamically blended to produce large number of unique cityscape images.
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Cityscape Scene (Template B)
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Props
Props are objects that help to provide the message of the image for use in local advertising. These objects are the cartoon characters (creative professionals, students, workers), cartoon transportation (bus, train, ship) and products with the illustration of the clients logo.
Examples
Style: Cartoon

Style: Mixed (Cartoon + Real)
Template C - Cityscape Action
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Template D - Street Scene
Street scene is the inside image of the city for a specific location. Template D includes dynamic elements such as POI icons, Foreground (road, grass, caffe building) plus Activity props (cartoon characters, product illustration). It is a variation of vertical and horizontal view of inside street scenes.
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POI icons
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Foreground + Location
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Activity Props
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Urban Buildings
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Background Cityscape
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Sky Background
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Element 1
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Element 2
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Element 3
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Element 4
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Element 1
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Element 2
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Element 3
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Element 4
Examples of variations
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POI Icons
POI Icons are specific point locations, ranges from famous landmarks, natural attractions to commonplace spots. These icons are derived from different design features and styles.
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Foreground
The Foreground illustrates the different variations of street road, walkway, grass and etc. It may include additional elements of street lamps, street signs with the location names.
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Activity Props
Activity Props are objects that help to provide the message of the image for use in local advertising. These objects are the cartoon characters (creative professionals, students, workers), cartoon transportation (bus, train, ship) and products with the illustration of the clients logo.
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Urban Buildings
Urban buildings represent the combination of of buildings inside the city. These buildings can link specific shops, restaurants and cafe buildings.
Examples
Style: Cartoon

Style: Mixed (Cartoon + Real)
Template D - Text placeholder
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.